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Posts from the ‘Persona’ Category

Future Perfect

March 3rd, 2011

Jan Chipchase was a Principal Scientist at Nokia, and now Executive Creative Director of Global Insights at frog design. He is one of my favorite design strategists. His blog is always full of insight and utterly interesting if you’re into design strategy, user experience, psychology and cross-cultural understanding. He traveled to many countries worldwide during his tenure in Nokia to document how people interact with things. This is his website.